Every year I get super pumped for March Madness, and I’m definitely not alone in my excitement. For a country that only legally allows gambling in a handful of states, it’s pretty incredible that a college basketball tournament can reach around $10.4 billion in money wagered — which is $1.2 billion more than last year (estimated by the American Gaming Association).
It's incredible the number of ad agencies and C-suite executives that run their marketing the same way today as they did 10 years ago. Whether their inability to recognize the need for digital marketing stems from arrogance or cluelessness matters little when they find their businesses going bankrupt as inbound and digital marketers they've scorned step over them on their way up.
On this episode of #OutOfScope Brian Cristiano talks about Facebook's newest clickbait algorithm. Find out what you, as a marketer or publisher, need to know to make sure your content is still being seen and staying top of mind amongst your online audience. If you're not paying attention to these trends on Facebook and other social platforms, you're going to get crushed by advertisers who are doing it right.
The Olympics start today so we launched a gold-winning episode of OutOfScope about #Rule40. Hopefully we won't get stripped of our medals.