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Blog | Brian Cristiano
Brian Cristiano - CEO, Entrepreneur, Cyclist.

March Madness meet March Adsanity - The First Bracket For Brands

Business Articles

Every year I get super pumped for March Madness, and I’m definitely not alone in my excitement. For a country that only legally allows gambling in a handful of states, it’s pretty incredible that a college basketball tournament can reach around $10.4 billion in money wagered — which is $1.2 billion more than last year (estimated by the American Gaming Association).

The Death of Traditional Media Means Death for Traditional Marketing

Business Articles

It's incredible the number of ad agencies and C-suite executives that run their marketing the same way today as they did 10 years ago. Whether their inability to recognize the need for digital marketing stems from arrogance or cluelessness matters little when they find their businesses going bankrupt as inbound and digital marketers they've scorned step over them on their way up.