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Blog | Brian Cristiano
Brian Cristiano - CEO, Entrepreneur, Cyclist.

You Can't Base E-Commerce Success Solely Off Sales Numbers #OutOfScope EP25

Advertising, Brian Cristiano, E-Commerce, Marketing, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 25. Brian Cristiano, CEO of BOLD Worldwide provides a convincing counterargument to the idea that hard metrics are the only aspect of an e-commerce campaign that are of any value and suggests that brands start to think of the bigger picture.