<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1757171457905103&amp;ev=PageView&amp;noscript=1">
Blog | Brian Cristiano
Brian Cristiano - CEO, Entrepreneur, Cyclist.

Live From Outdoor Retailer: Interview with Chris Ritchie of Thule #OutOfScope EP30

Advertising, Brian Cristiano, OUT OF SCOPE, sports marketing, thule

Brian Cristiano, CEO of BOLD Worldwide asks Chris Ritchie, PR and Communications Manager at Thule to give a quick overview of their newest product line before talking about the challenges and approach behind creating awareness about a brand whose product line extends past the public’s perception of it, including a conversation about Thule’s emphasis on product quality vs. product aesthetics.