#OUTOFSCOPE Episode 32. Brian Cristiano, CEO of BOLD Worldwide talks to Jamie Bozzo of Sports Professional Management about the varied responsibilities that sports agencies take on and the day-to-day reality of marketing athletes in the social sphere
Brian Cristiano, CEO of BOLD Worldwide asks Chris Ritchie, PR and Communications Manager at Thule to give a quick overview of their newest product line before talking about the challenges and approach behind creating awareness about a brand whose product line extends past the public’s perception of it, including a conversation about Thule’s emphasis on product quality vs. product aesthetics.
Brian Cristiano, CEO of BOLD Worldwide suggests that availability of information and increased access to technology has revolutionized business structure and the notion of entrepreneurship by making certain business institutions of the past obsolete, and describes the sweet spot between new business’s sense of entitlement and old business’s untempered work ethic.
#OUTOFSCOPE Episode 27. Brian Cristiano, CEO of BOLD Worldwide, provides perspective as both a consumer and a marketer for the benefits of integrating the customer service arm of your company with its social media presence, and details why social space is the perfect outlet for a more personal approach to solving customer problems.
#OUTOFSCOPE Episode 24. Brian Cristiano, CEO of Bold Worldwide explains why ascribing to the trend of assigning brand managers to athletes' social media personalities will get you laughed at and dismissed by today's media-savvy consumers (2:06).