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Blog | Brian Cristiano
Brian Cristiano - CEO, Entrepreneur, Cyclist.

How Pro Athletes and Brands Should Work Together #OutOfScope EP32

Advertising, Brian Cristiano, Social Media, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 32. Brian Cristiano, CEO of BOLD Worldwide talks to Jamie Bozzo of Sports Professional Management about the varied responsibilities that sports agencies take on and the day-to-day reality of marketing athletes in the social sphere

Live From Outdoor Retailer: Interview with Vanessa Christie of Timbuk2 #OutOfScope EP31

Advertising, Brian Cristiano, sports marketing, Timbuk2, Vanessa Christie, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 31. Brian Cristiano, CEO of BOLD Worldwide interviews Vanessa Christie, marketing manager at Timbuk2.

Live From Outdoor Retailer: Interview with Chris Ritchie of Thule #OutOfScope EP30

Advertising, Brian Cristiano, OUT OF SCOPE, sports marketing, thule

Brian Cristiano, CEO of BOLD Worldwide asks Chris Ritchie, PR and Communications Manager at Thule to give a quick overview of their newest product line before talking about the challenges and approach behind creating awareness about a brand whose product line extends past the public’s perception of it, including a conversation about Thule’s emphasis on product quality vs. product aesthetics.

The Old Business Generation vs. The New Business Generation #OutOfScope EP29

Advertising, Brian Cristiano, New Business, Old Business, sports marketing, OUT OF SCOPE [VIDEO]

Brian Cristiano, CEO of BOLD Worldwide suggests that availability of information and increased access to technology has revolutionized business structure and the notion of entrepreneurship by making certain business institutions of the past obsolete, and describes the sweet spot between new business’s sense of entitlement and old business’s untempered work ethic.

Story is King, NOT Content #OutOfScope EP28

BOLD Worldwide, Brian Cristiano, Content, sports marketing, Story, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 28. Brian Cristiano, CEO of BOLD Worldwide warns marketers not to get attached to the idea that ‘content is king’ at face value; content without a sense of narrative is dry, rote, and unapproachable.

Social Media and Customer Service Are the Same Damn Thing #OutOfScope EP27

Advertising, Brian Cristiano, Customer Service, Social Media, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 27. Brian Cristiano, CEO of BOLD Worldwide, provides perspective as both a consumer and a marketer for the benefits of integrating the customer service arm of your company with its social media presence, and details why social space is the perfect outlet for a more personal approach to solving customer problems.

You Have to Move Fast If You Want to Succeed #OutOfScope EP26

Brian Cristiano, Social Media, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 26. Brian Cristiano, CEO of BOLD Worldwide urges brands to understand the necessity of lightning-fast action and execution in an interconnected media landscape that is constantly shapeshifting.

You Can't Base E-Commerce Success Solely Off Sales Numbers #OutOfScope EP25

Advertising, Brian Cristiano, E-Commerce, Marketing, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 25. Brian Cristiano, CEO of BOLD Worldwide provides a convincing counterargument to the idea that hard metrics are the only aspect of an e-commerce campaign that are of any value and suggests that brands start to think of the bigger picture.

Why Being Inauthentic Will Kill Your Sports Brand #OutOfScope EP24

Brian Cristiano, sports marketing, OUT OF SCOPE [VIDEO]

#OUTOFSCOPE Episode 24. Brian Cristiano, CEO of Bold Worldwide explains why ascribing to the trend of assigning brand managers to athletes' social media personalities will get you laughed at and dismissed by today's media-savvy consumers (2:06).