CBS's Steve Overmyer interviews sports marketing expert, Brian Cristiano on Super Bowl LI Commercials on RAM Sports Desk.
Sports content and marketing, especially in the US, is wide open and messier than a Mark Sanchez run in crunch time. In fact, at our first “The Big Messy”, a panel discussion on “messy” topics in the industry, it was clear that there is an emerging inflection point where brands, sports, technology and creativity collide.
His timing is impeccable.
Tim Tebow may not be the first athlete to attempt a mid-career transition to another sport, but the stakes could be bigger for him than those who preceded him.
Tim, you’re an undeniably talented athlete, but you’re not on the same iconic level as Michael Jordan, or Bo Jackson – or even Danny Ainge, for that matter. And while your outspoken political and religious views have earned you plenty of fans, they’ve also created a contingent of people who would love to see you fall. Similarly, your feats in college athletics are the stuff of legend, but after bouncing around the NFL, there’s a similar group of sports fans ready to pounce.
NEW YORK (CBSNewYork/AP) — The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms.
The three-year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2½ by 2½ inches.
Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors’ attire in competition.
Although the bulk of on-stage discussion at last week’s Social Media Week New York centered on — you guessed it — social media, much of the video-production–related conversation was about virtual reality and 360 video. The formats have become a hot-button issue for sports-video producers of late, as leagues and broadcasters look to take advantage of the cutting-edge technology and evaluate where VR and 360 video stand in the production ecosystem.
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° video.
“How 360° Video is Changing the Content Game” is a keynote speach at Social Media Week that will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.
WLNY's Steve Overmyer interviews sports marketing expert, Brian Cristiano on Super Bowl 50 Commercials on Jeep Sports Desk.