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In The Media | Brian Cristiano

Brian Cristiano

Recent Posts

International Business Times: Why The Chiefs-Texans Game Is On Both ESPN & ABC, And How It Could Change NFL Thursday Nights

In The Media, sports marketing

If you’re a regular NFL fan, Saturday’s wild-card game between the Houston Texans and the Kansas City Chiefs probably doesn’t hold much interest. If you’re a fan of the business of the NFL, however, it is must-see TV, a high-stakes showdown that could help shift the balance of power among America’s sports broadcasters.

Portada: GoPro and Red Bull are Two Examples of Brands that Do it Right.

In The Media, sports marketing

Bold Worldwide is a New York City based agency that connects brands with fitness, sports and outdoor enthusiasts. We talked to CEO/Creative Director Brian Cristiano on the sports marketing landscape and the brands he works with. Cristiano has interesting views about influencer marketing related to sports as well as on social: "Social apps are where most people are spending their time, and that’s where brands need to be," he says. Why GoPro and Red Bull are two examples of brands that do it right.

WCBS/WLNY: Sports Update With Steve Overmyer

In The Media

Brian Cristiano sits down with Steve Overmyer on CBS/WLNY Sports Update to discuss the 2015 Super Bowl ads live. They dive into what they've seen, what was great and what was not so great. 

Fortune Live: The Business of the Super Bowl

In The Media

Brian Cristiano visits the set of Fortune Live and talks about the advertising business of of the Super Bowl.

CBS: Recap Of Super Bowl XLIX Commercials

In The Media

Guest sports marketing expert: Brian Cristiano from BOLD Worldwide gives his perspectie about Super Bowl XLIX Commercials on CBS.

The Street: NFL’s Peyton Manning Wants to Make Buying Insurance Sexy

In The Media

NEW YORK ( TheStreet) — Faced with bored consumers and the overwhelming marketing blitz of  Berkshire Hathaway’s (BRK.AGet Report) (BRK.BGet Report)Geico, U.S.  insurance companies have turned to big name professional athletes like Peyton Manning and LeBron James to make their industry seem a little sexier.
Nationwide, State Farm, Progressive (PGR) and MetLife (MET) are all using athletes to  pitch insurance products not ordinarily associated with the excitement of a Super Bowl touchdown or a buzzer-beating jump shot.
The Denver Broncos’ Manning and Cleveland Cavaliers’ James, perhaps the most-used pitchmen on the planet, have each stumped for insurance —  Manning for Nationwide and  James for Progressive. NBA star  Chris Paul and quarterback  Aaron Rodgers are advertising for State Farm, while Jerry Rice recently signed on to help MetLife.

WSJ: How New York City FC is Using the World Cup

In The Media


As fans of Brazil, Spain and team U.S.A. flood the various taverns of the five boroughs of New York City, they should expect to see representatives from another soccer team that barely even exists.

New York City FC, which doesn’t play a game until next March, is out in force as the2014 World Cup gets underway looking to capitalize on soccer fever and hopefully convert some die hard baseball, basketball and American football fans to Major League Soccer (MLS).


In The Media

Agencies today are faced with the increasingly difficult task of winning new business. To create successful request for proposal (RFP) responses, agencies must bring together their most creative personnel as well their best and most strategic resources to formulate the winning pitch. The so-called Age of Big Data has however brought with it a number of new challenges agencies must overcome.

Mobile Marketing Watch: A BOLD Move May Change Email Marketing as We Know It

In The Media


Ad agency BOLD Worldwide has just announced the results of its new email marketing campaign for SASS Global Travel, an action sports travel company.

Through the use of new data rendering technology created by RUKUS, the campaign delivered “cutting edge marketing performance and customer interaction.”

NASCAR: Commercial Success At Riverhead Raceway

In The Media

DAYTONA BEACH, Fla. — A NASCAR Whelen All-American Series track is the subject of an award winning television commercial, which features a rising star in NASCAR Modifieds and his view from the driver’s seat.