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In The Media | Brian Cristiano
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Mobile Marketing Watch: A BOLD Move May Change Email Marketing as We Know It

 

Ad agency BOLD Worldwide has just announced the results of its new email marketing campaign for SASS Global Travel, an action sports travel company.

Through the use of new data rendering technology created by RUKUS, the campaign delivered “cutting edge marketing performance and customer interaction.”

BOLD worked with RUKUS to create a first-of-its-kind video for SASS Global Travel that would grab customers attention and get them excited for an epic ski trip to Argentina.

Read original article here.

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In short, the video integrated customers information into the videos, so they could feel like they were already part of the trip.

The company says that the videos in question were specifically crafted for each individual person through an automated rendering process.

"We wanted to be the first to leverage RUKUS groundbreaking technology to deliver a customized video email marketing campaign tailored specifically for each individual user", said Brian Cristiano, CEO of BOLD Worldwide. We had an opportunity to break through the direct marketing noise and show, not tell, SGT™s customers why they should be energized about the adventure in Argentina. This technical and artistic storytelling delivered a “WOW” moment for each and every customer opening the email."

"Video is the most trusted marketing channel, but it lacks the agility of more traditional tactics. That’s where we come in,RUKUS Chief Executive Officer Christopher DiNicolas added. RUKUS uses state-of-the-art technologies developed for the feature film and special effects industry to render 3D animation and complex multi-layer composites on the fly. We can give clients an unparalleled level of video personalization at scale, which translates into higher engagement and recall levels with potential customers."

Topics: In The Media