If you’re a regular NFL fan, Saturday’s wild-card game between the Houston Texans and the Kansas City Chiefs probably doesn’t hold much interest. If you’re a fan of the business of the NFL, however, it is must-see TV, a high-stakes showdown that could help shift the balance of power among America’s sports broadcasters.
Bold Worldwide is a New York City based agency that connects brands with fitness, sports and outdoor enthusiasts. We talked to CEO/Creative Director Brian Cristiano on the sports marketing landscape and the brands he works with. Cristiano has interesting views about influencer marketing related to sports as well as on social: "Social apps are where most people are spending their time, and that’s where brands need to be," he says. Why GoPro and Red Bull are two examples of brands that do it right.
Guest sports marketing expert: Brian Cristiano from BOLD Worldwide gives his perspectie about Super Bowl XLIX Commercials on CBS.
Ad agency BOLD Worldwide has just announced the results of its new email marketing campaign for SASS Global Travel, an action sports travel company.
Through the use of new data rendering technology created by RUKUS, the campaign delivered “cutting edge marketing performance and customer interaction.”