CBS's Steve Overmyer interviews sports marketing expert, Brian Cristiano on Super Bowl LI Commercials on RAM Sports Desk.
Sports content and marketing, especially in the US, is wide open and messier than a Mark Sanchez run in crunch time. In fact, at our first “The Big Messy”, a panel discussion on “messy” topics in the industry, it was clear that there is an emerging inflection point where brands, sports, technology and creativity collide.
His timing is impeccable.
Tim Tebow may not be the first athlete to attempt a mid-career transition to another sport, but the stakes could be bigger for him than those who preceded him.
Tim, you’re an undeniably talented athlete, but you’re not on the same iconic level as Michael Jordan, or Bo Jackson – or even Danny Ainge, for that matter. And while your outspoken political and religious views have earned you plenty of fans, they’ve also created a contingent of people who would love to see you fall. Similarly, your feats in college athletics are the stuff of legend, but after bouncing around the NFL, there’s a similar group of sports fans ready to pounce.
NEW YORK (CBSNewYork/AP) — The NBA will begin selling jersey sponsorships in 2017-18, becoming the first major North American sports league to put partners’ logos on players’ uniforms.
The three-year trial was approved Friday by NBA owners and will take effect when the league’s contract with Nike begins. The patches will appear on the front left of the jersey, opposite Nike’s logo, and measure about 2½ by 2½ inches.
Logos appear on international and MLS soccer jerseys, and many athletes in individual sports wear their sponsors’ attire in competition.
If you’re a regular NFL fan, Saturday’s wild-card game between the Houston Texans and the Kansas City Chiefs probably doesn’t hold much interest. If you’re a fan of the business of the NFL, however, it is must-see TV, a high-stakes showdown that could help shift the balance of power among America’s sports broadcasters.
Bold Worldwide is a New York City based agency that connects brands with fitness, sports and outdoor enthusiasts. We talked to CEO/Creative Director Brian Cristiano on the sports marketing landscape and the brands he works with. Cristiano has interesting views about influencer marketing related to sports as well as on social: "Social apps are where most people are spending their time, and that’s where brands need to be," he says. Why GoPro and Red Bull are two examples of brands that do it right.