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Sports Marketing Huddle | Podcast

EP-225 Warriors vs Cavs: Trilogies, KD’s brand, Lifetime Value


By the Cleveland Cavaliers winning Game 4 of the NBA Finals not only did they keep their hopes alive of winning the title, but they also pocketed the Warriors owners a cool $11 million by having another game. Brian Cristiano and Rob Cressy dish about if the Warriors going 16-0 would have generated more long term money. They also delve into the growth of Kevin Durant’s brand if the Warriors win the NBA title. Has he passed the “Mom Test” yet? Are trilogies good for the NBA?

EP-224 Lessons Learned From Penguins Winning Stanley Cup


The Pittsburgh Penguins just won the Stanley Cup and are the first team in 19 years to win back to back titles. Rob Cressy is originally from Pittsburgh and is a die hard fan. He is joined by Brian Cristiano and they dish about lessons Rob learned from the Penguins winning the Stanley Cup. What simple life hacks can you implement from sports to add more gratitude to your life?

EP-223 Live Streaming- Tips For Helping You Get Started


Live streaming video gets better organic reach and engagement, and is the most authentic form of content. Despite this why have so many people and brands not taken action? It’s because of a lack of confidence due to a lack of knowledge. In their first Facebook Live Streaming episode, Brian Cristiano and Rob Cressy give you tips for how to get started live streaming. 

EP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion Ever


Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion?

EP-221 Where Does Tiger Woods Brand Go Now?


The fall from grace for Tiger Woods continues an unfortunate slide thanks to his recent DUI arrest. Brian Cristiano and Rob Cressy talk about where Tiger Woods brand goes from here. Is there any value for sponsors moving forward? What other elite athlete has had a fall from grace comparable to Tiger Woods other than Lance Armstrong?

EP-220 Growing and Engaging Your Social Media Audience W/ Lana Berry


Lana Berry, sports & lifestyle influencer and content creator, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how she has grown her social media following to over 150,000 followers, what teams can do to better engage sports fans, if you should use hashtags on Twitter, how not to get overwhelmed as a social media manager, if she favors Snapchat vs Instagram, plus tips for being successful on social media.

OTR - Instagram vs Snapchat: Has Our Perception Changed?


Instagram stories recently added filters, which pretty much makes it a mere replica of Snapchat. Recently Snapchat added timeless snaps (lame) plus some minor creative updates. In this off the record Brian Cristiano and Rob Cressy dish about their current perceptions on Instagram vs Snapchat. Is Snapchat still worth your time if you aren’t targeting the under 25 demographic? Is Snapchat’s group stories feature really just a re-release of a previous update?

EP-219 Let’s Party! NFL Relaxes Touchdown Celebration Rules


The NFL has stood for the No Fun League for a long time but they are trying to change that. They recently relaxed their touchdown celebration rules to now allow using the football as a prop and celebrating as a group (among other things.)

EP-218 How To Market Around The Cavs vs Warriors NBA Finals


The NBA Finals are not yet set but there’s a strong indication that it’s going to be the Cleveland Cavaliers vs Golden State Warriors. This will be the third time in as many years that these teams have squared off in the NBA Finals. While anticipation for this matchup is very high, the leadup has been a bit of a disappointment as the early rounds of the NBA Playoffs have been somewhat of a snooze.

EP-217 Is The Madden Cover Curse A Good Thing?


The Madden Curse is real. 17 of the last 20 NFL players who have graced the cover have had shortened seasons due to injury. Up for the firing squad this year is Tom Brady, aka the GOAT, who created a funny video in response to the Madden curse (I recommend you check it out.)

The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano and Rob Cressy give a forward-thinking perspective on some of the hottest topics in the world of sports marketing with actionable advice for how you can implement it into your business. 

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