The MLBPA just launched an app called Infield Chatter which is a custom social network just for players and their fans. They’ve already got over 1,000 MLB players onboard creating content and engaging with fans.
Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions.
SoulCycle is more than just spinning classes. It’s a community, it’s an experience, and it’s an intense workout. In this off the record Rob Cressy shares with Brian Cristiano his first time experience taking a class at SoulCycle on recommendation from Mrs Bacon. What initially had the feeling of a cult turned into a positive experience that has marketing lessons built in. SoulCycle did a great job of delivering a unique experience around it’s tribe and did so with excellence, fun, and great storytelling.
A recent article in FutureSport shared seven ways that teams could monetize fan created content. Brian Cristiano and Rob Cressy talk about if it makes sense or is even possible to monetize fan created content. Should teams be thinking bigger with their sponsorships? Should fan engagement opportunities be just that, leaving the monetization to another area? What could an integrated sponsorship of the Kiss Cam look like?
For many teams across Major League Baseball the weather is less than desireable in the first two months of the 162 game season. This can cause ticket sales and attendance to decrease as many fans opt to wait to attend games until it’s nicer out. Brian Cristiano and Rob Cressy talk about what MLB teams can do from a marketing standpoint to encourage attendance early in the season.
The NHL playoffs just started and with it comes a journey for both the players and fans to win the greatest trophy in all of professional sports, the Stanley Cup. Because of the cache of Lord Stanley, the NHL has successfully engaged fans with its #becauseitsthecup and #myplayoffsmoment hashtags, getting them to send in photos and videos of them sharing their experience. What can teams do to encourage fans to send in more videos?
The world of sports is on fire right now, from MLB Opening Day, the thrilling finish to The Masters, to March Madness concluding. Brian Cristiano and Rob Cressy put a bow on these three topics as they dish about how Pizza Hut was the runaway winner of March Adsanity, blowing away the competition in terms of engagement, how The Masters missed a gigantic opportunity by not allowing cell phones to capture one of the most exciting endings ever, and how Cubs fans are brimming with excitement at their home opener where they will raise their Championship flags, something that MLB majorly dropped the ball on.