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Sports Marketing Huddle | Podcast

EP-237 Update on $100 Million & Creating Boatloads of Content


It's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side he dishes about the launch of his Podcast Hustle eBook plus creating daily baseball videos for Infield Chatter.

EP-236 Gametime CEO Brad Griffith On Mobile Ticketing To Millennials


We’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to millennials, and improving the customer experience. Brad also shares how Gametime was founded, where the industry is going, and if paper tickets are dead.

EP-235 Please Tell Me You Are Paying Attention To eSports


Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it.

EP-234 Mayweather vs McGregor Press Tour M*TH!A F**!A


Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team while buying some bling.

EP-233 Is Aaron Judge The Next Derek Jeter?


The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be the next Derek Jeter, face of the Yankees, and the league?

OTR - The Quest To Build a $100 Million Company


What does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding?

EP-232 You Can’t Stop The Ball Family, You Can Only Hope To Contain Them


Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cressy dish about what schools can do in order to keep up with the current digital landscape. They also talk about if the Ball family is the next Kardashian’s after the announcement that they’ll be receiving a reality show on Facebook.

EP-231 Does Fox Sports Website Going Video Only Make Sense?


Fox Sports is ending written content on their site and instead focusing 100% on video. Brian Cristiano and Rob Cressy dish about the viability of this and if this strategy makes sense? Does Fox Sports care about user experience considering there is a pre-roll ad before every video? Why would someone go to their website when they could watch the same video on Facebook without an ad? Is there much value in a website now and if so, what ways could one single piece of content be optimized?

EP-230 Viability of Ice Cube’s Big 3 League


Ice Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attached actually matter? What does the league need to do to grab the attention of the casual fan? How much does the Olympics adding 3 on 3 basketball as a sport help? What if higher profile NBA players join the league in future seasons?

EP-229 Markelle Fultz IG Gaff, Lavar Ball’s Likability & Fallout From Bulls Trading Jimmy Butler


Brian Cristiano and Rob Cressy put a bow on the end of the NBA season by dishing about #1 overall pick Markelle Fultz’s Instagram gaff at the NBA Draft where his sponsored post for Tissot forgot to change the text. Is this a bad thing for Fultz or did it end up being a victory as the post got significantly more awareness than if he did things correctly? They also talk about Lavar Ball’s likability and if he is growing on them. He very much mimics an old school WWE manager who is always hyping up the talent. Is this the real Lavar or a show? They end the show by talking about the fallout from the Bulls trading Jimmy Butler. How can the team market a rebuilding team to disgruntled fans?

The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano and Rob Cressy give a forward-thinking perspective on some of the hottest topics in the world of sports marketing with actionable advice for how you can implement it into your business. 

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