What does it take to build a community and why don’t more brands do it? Brian Cristiano and Rob Cressy dish about each of their experiences in building a community and share tips for how you can too. Why is consistency and volume of content so important? Rob also talks about his experience running the Tough Mudder. What made it such a fun experience and what does Tough Mudder to do build and engage their community?
Derek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from one of the worst owners in professional sports to one of the faces of success in baseball do for the marketability of the Marlins? What will the transition from the field to the front office be like for Jeter? Will Miami become more of a baseball town and if so how long will it take to field a winner?
After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what it take to get 5 minutes of time from a CEO. At the end they also give thoughts on episode 5 of Growing Bold, which includes knowing when a prospect is dead.
Who are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge,
Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significantly higher social followings than you’d expect. Jesse also gives his thoughts on what Lavar Ball and Big Baller Brand are doing.
Major League Baseball recently announced Players Weekend, where players have the opportunity to wear jerseys with nicknames, colorful new hats, and customize anything they can wear. Brian Cristiano and Rob Cressy dish about some of the best nicknames, their thoughts on the campaign, plus if it makes sense for the Yankees to take part in it despite their rich history of not having names on the back of their jerseys.
It's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side he dishes about the launch of his Podcast Hustle eBook plus creating daily baseball videos for Infield Chatter.
We’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to millennials, and improving the customer experience. Brad also shares how Gametime was founded, where the industry is going, and if paper tickets are dead.
Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profile owners of teams are, and what you can do to become more knowledgeable about it.
Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, the marketing tactics, plus Brian shares a story about running into Floyd and The Money Team while buying some bling.
The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming ratings, Topps baseball cards, fans, Major League Baseball and the Yankees. Could Aaron Judge be the next Derek Jeter, face of the Yankees, and the league?