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Sports Marketing Huddle | Podcast

EP-197 How To Increase Fan Engagement Around The Playoffs

The NHL playoffs just started and with it comes a journey for both the players and fans to win the greatest trophy in all of professional sports, the Stanley Cup. Because of the cache of Lord Stanley, the NHL has successfully engaged fans with its #becauseitsthecup and #myplayoffsmoment hashtags, getting them to send in photos and videos of them sharing their experience. What can teams do to encourage fans to send in more videos?

On the other side of the pond, the NBA playoffs are set to start this weekend and they are in a different scenario than the NHL thanks to appealing to a larger, non-niche audience. It’s much easier for a casual fan to watch LeBron James or Steph Curry than it is Sidney Crosby or Patrick Kane. What can the NBA do to generate a similar level of fanaticism that the NHL has with #becauseitsthecup?

Lastly, what can workplaces do to jump on the bandwagon of both these playoffs and encourage participation for their employees?


In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

EP-140 Tracy Marek, CMO of the Cleveland Cavaliers – Marketing Champions & LeBron

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

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Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano Twitter: @boldceo                   Instagram: @boldceo
Rob Cressy       Twitter: @RobCressy              Instagram: @rob_cressy




The Sports Marketing Huddle is a podcast that takes a look at all things marketing in the world of sports. In this daily show Brian Cristiano and Rob Cressy give a forward-thinking perspective on some of the hottest topics in the world of sports marketing with actionable advice for how you can implement it into your business. 

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