Derek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from one of the worst owners in professional sports to one of the faces of success in baseball do for the marketability of the Marlins? What will the transition from the field to the front office be like for Jeter? Will Miami become more of a baseball town and if so how long will it take to field a winner?
In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
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